Our first time wasn't in Berlin …

We already have trade fair experience, but the IFA 2024 was the next step for us towards "growing up" as a company. 🎉

We were already at the Interzoo 2024 in Nuremberg in May, but the industry and especially a trade fair as a company was still new to us. We had to test what works and what doesn't. Of course, not everything always goes 100% smoothly – but that's normal. "Paint it, it won't come out." they say, right?

Well, it wasn't that bad and overall everything went very well. It was incredibly fun and alone as a team-building experience, it was great. 🤝

Highlight for us was definitely our appearance on Galileo on ProSieben. 📺 Every year they present the newest and most innovative products of the IFA and they noticed us during their research! We were thrilled and had our booth ready by Thursday noon so that everything could be filmed in the best light. You can see the result on ProSieben in the Galileo episode (from 2:12) . It was a lot of fun and made us even more known as a brand. 🌟

One of the biggest insights from the fair was: Many don't even know that self-cleaning cat litter boxes exist. WTF?! 😱

So we know what to do: More advertising! 📢 With our products, we want to support the health of pets and simplify the lives of pet owners. "Healthy pets, healthy people."

But as it is, Germany takes a little longer to embrace innovations. This was also shown by the numerous conversations with our visitors:

• “What is that?”
• “Is that a washing machine?”
• “An automatic cat litter box?!”
• “Brilliant!”
• “Amazing!” 😍

Last but not least: “Can I have such a cool bag?” 🎒

The best thing at the entire fair was our Shiny AstroPet Bags in combination with our AstroCat! An absolute eye-catcher. Everyone was scrambling for the bags with various slogans and even queued up at our stand.

But the bags weren't entirely free: People had to follow us on Social Media. Fair trade, right? This way we were able to increase our visibility and advertise for the entire smart pet products industry. 🌍

By the way, there was also something to win: The 1st prize was our smart cat litter box Mercury Series. 🎁 Thanks to everyone who participated! By filling out the survey, you helped us improve our products and services!

Speaking of better products: We have a new cat litter box: the Self-Cleaning Cat Litter Box Jupiter Series. Bigger and better! Here are the 3 most important differences to our Mercury:

1. Capacity: Jupiter has a larger 101-liter interior and is suitable for larger or multiple cats.
2. Control system: Jupiter is controlled via an intuitive control panel, while Mercury offers app control.
3. Odor and cleaning technology: Jupiter Series uses UVC disinfection and negative ions for more effective odor control, while the Mercury Series relies on bio-enzyme technology.

When it comes to new smart cat litter boxes, Sina from sinascolorcats cannot be missed; she visited us on Sunday and took a close look at the Jupiter Series. You can find her video here. 🎥

Thanks to the entire team and the many great acquaintances we were able to make. Berlin is, like AstroPet, out of this world! 🌌